Creating digital product experiences that are easy to use, thoughtfully crafted, and valuable for the business.
Recent works
Native checkout
Led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries - lifting checkout conversion +2.7%
Systems Thinking
Cross-market Scalability
Decathlon
View case study
App Revamp
Turned Decathlon's new Brand ID into a practical app transformation - shipping List Flex, a scalable component now used on ~80% of app screens.
Design Systems
Craft Leadership
Decathlon
View case study
Onboarding
Led the product design strategy to understand early-funnel drop-offs and reframe onboarding as a strategic entry point - growing homepage reach from 70% to 74%.
Holistic UX
Cross-functional Influence
Decathlon
View case study
I'm Ajith, a senior product designer based in Amsterdam. I started at Decathlon in 2014 as a visual designer and have grown through UX and product design into design ownership on the global shopping app.
That journey shaped how I work today. I care about good craft, clear thinking, strong collaboration, and making products that are useful for people and valuable for the business.
More about me
Creating digital product experiences that are easy to use, thoughtfully crafted, and valuable for the business.
Senior product designer
Decathlon
Amsterdam
Recent works
Native checkout
Led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries - lifting checkout conversion +2.7%
Systems Thinking
Cross-market Scalability
Decathlon
View case study
App revamp
Turned Decathlon's new Brand ID into a practical app transformation - shipping List Flex, a scalable component now used on ~80% of app screens.
Design Systems
Craft Leadership
Decathlon
View case study
Onboarding
Led the product design strategy to understand early-funnel drop-offs and reframe onboarding as a strategic entry point - growing homepage reach from 70% to 74%.
Holistic UX
Cross-functional Influence
Decathlon
View case study
I'm Ajith, a senior product designer based in Amsterdam. I started at Decathlon in 2014 as a visual designer and have grown through UX and product design into design ownership on the global shopping app.
That journey shaped how I work today. I care about good craft, clear thinking, strong collaboration, and making products that are useful for people and valuable for the business.
More about me
Creating digital product experiences that are easy to use, thoughtfully crafted, and valuable for the business.
Senior product designer
Decathlon
Amsterdam
Recent works
Native checkout
Led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries - lifting checkout conversion +2.7%
Systems Thinking
Cross-market Scalability
Decathlon
View case study
App revamp
Turned Decathlon's new Brand ID into a practical app transformation - shipping List Flex, a scalable component now used on ~80% of app screens.
Design Systems
Craft Leadership
Decathlon
View case study
Onboarding
Led the product design strategy to understand early-funnel drop-offs and reframe onboarding as a strategic entry point - growing homepage reach from 70% to 74%.
Holistic UX
Cross-functional Influence
Decathlon
View case study
I'm Ajith, a senior product designer based in Amsterdam. I started at Decathlon in 2014 as a visual designer and have grown through UX and product design into design ownership on the global shopping app.
That journey shaped how I work today. I care about good craft, clear thinking, strong collaboration, and making products that are useful for people and valuable for the business.
More about me